Partnering with VICE Media has been a great opportunity for Turnkey DOT to make stops at some of the coolest events around the nation. With stops at destinations such as SXSW, Cochella, Art Basel & Comic-Con, the bus attracts thousands of consumers. Equipped with a DJ table, photo booth, packed fridge and couches to lounge in, everyone wants the opportunity to party on the bus and potentially meet some high-profile names.
The teams set up an interactive mini carnival at each location, educating consumers on the premium taste of Nathan’s Famous hot dogs! Games were free to play and everyone walked away a winner. After each event, the set up was packed away into a box truck and gooseneck trailer then sent on the road to the next destination increasing brand affinity and awareness across the US.
Similar to a number of our clients, Whole Foods was operating this vehicle and pod on their own, but not particularly comfortable with the setup and break down. Recognizing that Turnkey DOT could save on time and efficiency, they saved themselves a lot of headache by having the pod operated under our management.
This tour challenged our event managers to work on short notice, interact regularly with the client and understand the brand initiatives at each event. Operating a sprinter van tour is a safe and effective way to conduct multiple turnkey events in a short period of time and spread a brand message.
For this program, we shipped loads in tractor trailers and box trucks from a fabricator in Canada to a warehouse secured in the US. Working with a luxury brand, attention to detail is vital, especially when our event managers were helping to setup at affluent homes and on pristine golf courses.